What is Consentive?

Consentive is a software-as-a-service consent management platform for enterprises and SMEs.  It provides a complete compliance solution for user interactions involving private data as required by global privacy regulations (GDPR, CCPA, COPPA, CPRA, CPA, VCPA, PIPEDA, LGPD).  These operational functions include delivery of clear and understandable notices and gathering of consent or opt-out at every data ingestion point (web site, mobile app, email, text message, telemarketing, IOT device, even physical locations). 

Because users have generally rejected consent when they are told how their data will be exploited, the Consentive platform offers consumers incentives to provide their consent, increasing crucial uptake from under 20% to much higher rates. A key feature of the platform is the ability of the ad networks to verify consent before using private data (a compliance requirement), and to pay the user when profit is generated with a single API call.

What problems does Consentive Solve?

Consentive solves three big problems. 

1. It puts consumers back in control over their privacy,

2. it gets ad tech out of trouble with privacy regulators, and 

3. by increasing user participation, it keeps advertising revenues flowing to content publishers.

Business questions

What type of enterprises should be using Consentive?

Any enterprise that depends on advertising revenues for its business model should consider Consentive for its consent management due to the fact that incentives are the only legal way to increase consumer consent rates. While many clever “dark pattern” methods have been tried to trick users into giving their consent, regulators are aggressively targeting publishers and advertising networks that do so. 

What integration effort does Consentive require?

Just like any other consent management service, integrating Consentive requires the enterprise to settle on the verbiage of their privacy notices, catalog every data ingestion point, and connect each one to the system via a small amount of code. Consentive’s user privacy management dashboard must be offered as part of the user flow.  Market tests may be run to determine which types of incentives drive the highest consent uptake, and a complete incentive strategy can then be implemented.

How much does Consentive cost?

Consentive is a SaaS technology service that is priced based on a number of client factors including enterprise size, number of touchpoints, daily and monthly user traffic. Like all of PrivacyCheq’s services, a price quote will be given after one or more sales calls allow us to qualify the needs of the client.

Do the IAB or other ad networks work with Consentive?

Not yet.

Consumer questions

Why do fewer than 20% of consumers give their consent now?

Consumers are fed up with being tracked and exploited. Typical “cookie banner” systems annoy consumers and offer them nothing of value in exchange for allowing more tracking and data loss. Until privacy laws required the disclosure of all the exploitation of their data, consumers did not know or understand what was happening.  Now that the truth of their data exploitation is known, very few consumers just willingly agree.  Publishers and the ad industry cannot survive the 80% reduction in revenues that has occurred. Consentive is a viable solution to this problem. 

How much money can a typical consumer expect to make from Consentive?

Consentive does not dictate anything about the offers it presents and tracks.  Any type of incentive can be used, in any denomination.  We believe a fair model for adtech would be to pay 10% of their fees back to consumers.  These days, the CPM rate for a targeted advertisement on iOS are in the $5 range. So each ad click generates .005 revenue. 10% of that would be $0.0005 to the consumer.  While the actual cash value from a single click may not be exciting, over time, it will add up to a number that will validate consumers if they look at it.  Consentive can be used to provide all sorts of other loyalty items such as in-game currency, power ups, or coupons.

How will consumers track and collect their incentives?

As required by privacy regulations, Consentive provides an easy-to-use privacy management dashboard where consumers can manage their preferences and exercise their rights. This dashboard is also where consumers can track and extract their incentive payments. 

This is a good idea. Are there other companies offering incentives for consent?

The idea of offering incentives for consent is not new.  The Brave browser began offering payments in its own “Brave Attention Token” cryptocurrency in 2019.  

Technical questions

What function does the Hedera crypto network provide?

At scale, hundreds of thousands of consent verification/payment events will occur every second.  PrivacyCheq identified Hedera’s  Hashgraph architecture as the perfect solution, providing extremely high transactional speed at very low cost and environmental footprint. 

Under privacy laws, ad networks are required to verify they have consumer consent each time they process or track consumers. This is because the laws give consumers the right to revoke their consent or opt out at any time.  This required activity allows Consentive to know precisely when money has been made by the ad network and it can add the small incentive payment to the user’s account. 

At scale, this activity will happen hundreds of thousands of times per second and Hedera’s infrastructure can easily handle this type of high volume. Hedera is several orders of magnitude faster, cheaper, and more environmentally sound than BitCoin or Etherium.

Regulatory Questions

Does Consentive replace “Cookie banners”?

Cookie banners are still applicable, but they were never the complete enterprise solution they were sold to be.  Cookie banners only work for cookies on the web – not for mobile apps, email, telemarketing, text messaging, IOT devices or physical locations. Consentive does offer a basic cookie solution that integrates with its online database.

Do privacy laws allow incentive payments to get consent?

Yes, both GDPR and CCPA explicitly say that there can be a financial incentive to give consent.

When are incentives not allowed?

Some platforms such as the Apple App Store have made a policy decision to disallow incentive offers for users to accept tracking or data gathering.  This is entirely within their rights, as they control the app platform.  The vast majority of commercial websites, social networking and content sites will happily accept the use of incentives because their revenue streams are directly tied to consumer participation. 

What type of incentives can be offered by Consentive?

There are no limitations on the types of incentive offered by Consentive because the system just tracks “units” and “activity”.  Implementations can choose what type of incentive is given for initial consent and for operational use payment.